Real time market intelligence improved to facilitate effective product evolution and a new level of retailer support. Key retail partners retained. New level of retail knowledge gained to support longer term strategy of selective retail partner acquisition.

The Client

Fortune 1000 Manufacturing Company

The Business Problem

Forward vertical integration of manufacturers into retail is beginning to fundamentally change this industry.  The company needs to develop new short-term retail strategies to support its network of independent retailers.

SSA’s Methodology

• Reorganization of the company’s marketing division to better support independent retail partners.
• Design and deliver employee training programs for the marketing field staff to launch new market-focused support of independent retail partners and manufacturing facilities.
• Provide consulting assistance to marketing field staff during initial implementation of market-focused approach.
• Develop toolkit resource of retail best practices for retail partners including:  planning, sales management, financial management, human resources management, marketing and customer service.