A well-received rollout of the renewed mission and values statement. A renewal celebration focused on the organization’s spirit of faithful service. A powerful message recognizing how employees live the mission. A strengthened foundation for productive collaboration and sharing between the system’s individual hospitals.

The Client

75-Year-Old Multi-City Hospital System

The Business Problem

Create and execute an effective communication strategy to celebrate the organization’s history, and rollout a renewed mission and values statement to all employees and medical staff.

SSA’s Methodology

• Establish planning team to develop essential components of communication strategy.
• Develop rollout session agenda to include personal presentations by senior leaders (with PowerPoint support) and a video presentation.
• Pilot test personal presentations.
• Write and produce a 10+ minute video.
• Develop multi-site master schedule of rollout sessions and manage all session logistics with sites.
• Design and produce “meeting-in-a-box” presentation materials package to be used as a follow-up communication tool for on-site managers.
• Conduct training to teach managers how to use the “meeting-in-a-box” presentation package.
• Develop and administer survey instrument to measure response to the renewed mission and values statement and the rollout sessions.